Sep 25, 2009

Sunshine Kids Has Unveiled New Convertible Car Seat with Unparalleled Safety

SUMNER, WA – September 24, 2009 – Sunshine Kids, manufacturer and marketer of travel solutions for the children of today's families, just introduced at ABC Kids Expo 2009, its newest launch – the Radian SL™. Radian SL (which stands for SuperLATCH™) is the first seat that accommodates children rear-facing to 45 lbs and the first seat to use lower anchors / LATCH use beyond 48 lbs, all the way to 80 lbs. It is also the first car seat tested far above government standards to secure a child from birth up to the highest weight limits; 45 lbs. rear-facing and 80 lbs. forward-facing.

63% of unsafe child seat installations are caused by the seatbelt not properly securing the child seat. In 2002, vehicles and child seats began to incorporate the LATCH attachment system (Lower Anchors and Tethers for Children) as a way to simplify and improve the safety of child seat installations. But limitations of child seat design and hardware prevent LATCH installations with children over 48 lbs. As demand continues for higher-capacity seats (i.e. for children above 48 lbs), a growing number of child seats cannot be installed with LATCH, once again requiring the use of seatbelts.

The Radian's steel alloy frame combined with SuperLATCH allows installation for a child up to 80 lbs using LATCH - either vehicle lower anchors alone, or with top tether. No seatbelt is ever required. The Radian's steel alloy frame and new SuperLATCH system are both NCAP crash tested up to 80 lbs which makes Radian not only the strongest car seat, but now the easiest to install for any weight child.

"The Radian SL convertible car seat was designed to fit today's lifestyle, not the over-priced, over-sized excess of yesterday,” stated Brad Keller, president, Sunshine Kids Juvenile Products. "We're a no-nonsense car seat and you'll find our best features ‘under the hood' but our testing methods are never hidden. We'll share all our protocols and results, proving we go beyond what any other manufacturer does.”

The Radian SL will be available in the following models:

In addition to the new Radian SL launch, Sunshine Kids also introduced 14 new car seat fashions at the recent ABC trade show as part of a comprehensive makeover for the 2010 seats. All the Radian seats have a new look, as well as the Monterey booster seat. See these new seats at US retail stores in early October or visit SunshineKidsBaby.com to learn more.