This month Bugaboo launched Bugaboo Friends, a new online community on bugaboo.com for parents, grandparents, best friends and anyone who is interested in staying on the go. Share stories, product tips & tricks, pictures, videos and experiences with people from all over the world. Bugaboo Friends inspires its community to move and explore new places and provides the exclusive privilege of hearing Bugaboo news first.
One of the most exciting features of this campaign is the creation of new films that bring to life the phrase, “Just because you become a parent doesn’t mean you have to stop exploring.” The embodiment of this statement, along with bringing the story of Bugaboo functionality into the context of the world, allow these films to build a connection between Bugaboo and their consumers.
